Monday, July 28, 2008

Week V

To continue the work I started last week, I began to contact various media sources to help promote our client's event. Pre/At/Post was the game plan, meaning, media selections we will have to choose that will cover the event before, during, and after. The first task was to create a list of all the potential media sources that were available for us to work through for the event. Since we are on a tight budget, I have to contact different media sources like radio, TV, and print media. Radio stations were choosen to broadcast in studio interviews and make people aware of the event that will be taking place. News stations like WTAJ and WJAC will be called multiple times to get them excited about the event so that way they can cover it on the news while it is happening. And after the event print media like Town & Gown will have a follow-up article with possibly some pictures promoting the winner of our event.

I would have to say that I have enjoyed the work that I do at Impressions. Some days it is better than others but what job isn't that way.

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